Search Engine Optimization (SEO) And Search Engine Marketing (SEM) Services
SEO and SEM are key online marketing instruments for any business. While with SEO, which stands for Search Engine Optimization, you optimize the visibility of your website organically, with SEM, which stands for Search Engine Marketing, you advertise your website for relevant keywords.
Both methods are part of digital marketing. And both cost money.
With SEO, it is the time you use to do the work, be it on-page SEO, where you optimize content, and the technical parameters of your website like page speed and core vitals. Or be it off-page SEO, where you do link-building from other web pages to your site.
SEM, on the other hand, is advertising on search engines. One of the core metrics for SEM is the PPC (pay per click) for the keyword, you want to show up in the search engine results page (SERP). The higher the PPC, the more difficult the keyword. With a high PPC, your search engine optimization and SEM campaign will get more difficult and more expensive.
Keyword Research
A good SEO strategy starts with an analysis of your current website and the content it delivers. Based on your business, proper keyword research is one of the core elements of your digital marketing strategy.
You can have the #1 Google or Bing ranking, it doesn’t matter, if you rank for a keyword that doesn’t fit your business or if no one is searching for it.
It is important to know which keywords you want to rank for. If you are a hairdresser in Sidney, it doesn’t make sense to rank for „hairdresser New York“. Right?
Further important parts of the keyword research are the Keyword Difficulty (KD) and the competitor analysis for your keyword.
Seed Keywords vs. Long-tail Keywords
In our example above, „hairdresser“ would be the seed keyword, and „hairdresser Sidney“ kind of a long-tail keyword. Since the Web and the competition grows, the more long-tail a keyword is, the better. It is practically not possible to rank „hairdresser“ on the first page on Google, or it would be so expensive, that it breaks the bank.
But, it is not necessary to rank for „hairdresser“. If you are the typical hairdresser, you are based in a town, suburb, or region. So, „best hairdresser salon for gents in NYC Brooklyn“ is far easier to rank for and cheaper, if this makes sense to you.
Finding the right keywords is vital to getting good organic search results and the right, relevant paid search results for your landing page and product or service.
SEO Service
Even nowadays, where ranking gets more and more difficult, due to higher competition, and many algorithm updates every year by Google and other search engines, it makes perfect sense to invest in SEO.
Why?
Think of your website like a car. You don’t want it to be dirty and messy. Every little detail in the engine has a function and combined all together, your car will run fast and smooth. The algorithm updates are continuous but small. And there is a kind of evergreen SEO you can use, to keep your website clean, structured, and on top.
With our SEO service and SEO sprints we can help you get top results in the Google search at low cost.
SEM Service
SEO and SEM together are like siblings. Practically every marketing campaign does both. Think of it like a marathon and sprint. SEO is the marathon. You invest once, like writing good content that ranks, and reap the benefits for many years. And SEM is PPC ads you pay for, to rank immediately.
SEM is short-term results, but if you stop paying ads, the traffic stops as well. So, organic and paid search engine marketing in combination is the key to bringing fast and consistent traffic to your website.
With paid advertising within a properly run PPC campaign, you are good to go. You will get short-term benefits with SEM PPC marketing and long-term benefits with SEO.
Our SEM experts can help you build an effective SEM strategy that delivers fast results. But, SEO and SEM strategies need to be aligned. You need both.
Marketing Plan and Marketing Budget
Your marketing plan should fit your marketing budget and marketing goals.
Depending on your goals, your SEO and PPC marketing strategies should align. You don’t want to pay a fortune for ads to attract 1000 customers if you can only serve 10 customers and don’t plan to grow your capacity or take orders in combination with outsourcing.
Our marketing experts can work out a search engine marketing strategy with you that fits all, your goals, your budget, and your future vision of your business in general.
Metrics and Tracking
After implementing and executing marketing efforts, tracking the metrics is necessary to see the ROI on your marketing budget, adjust the SEO tactics and SEM efforts if necessary, and keep the whole process on track.
For SEO and SEM, qualified traffic for your marketing campaigns is key. When visitors click on your website link on the search engine, that’s fine. And, for converting those visitors into buyers of your products or services, you need to do conversion tracking and optimization as well. These both go hand in hand.
When you have many visitors to your website and your website converts well, you’re on top of your competitors. In the end, it’s not about being online and having a nice, good-looking web presence.
In the end, it’s about having customers and making money.
SEO and SEM Services - Done For You
If you are not sure, where your business is right now in the web space, your website doesn’t attract visitors and doesn’t make you money, the first step would be to do a proper analysis.
This is a straightforward, short-term process.
After this SEO analysis where we look at keywords, core web vitals, and competitors, a marketing goal needs to be set. Based on this marketing goal, and your budget, we can carve out a marketing campaign combining technical SEO, content marketing, and search engine advertising.
Website check-ups and improvements should followed up on a regular schedule. Evergreen SEO and SEM are ongoing processes, but in our opinion still, the most cost-efficient and best way to send traffic to your landing page or website.
Contact us today to discuss your project.
On Time. On Budget. On Point.